Through WeChat mini-programs, you can provide quality customer service using WeChat's infrastructure. The visitor instantly switches from 'Content' to 'Purchase' shortening the buyer’s journey. They can be linked to your WeChat account, so you can drive the visitor directly from your official page to your e-commerce store. The e-shop mini-programs are designed to monetize traffic. This will create a community of customers who trust your brand.

Through the mini-program, you can offer bulk discounts to encourage your customers to buy in groups of friends or relatives for a discount. Therefore, a Chinese customer who has decided to buy your product can bring you a dozen of other customers at the cost of only one. In other words, a Chinese customer prefers to buy a product recommended by a friend or relative rather than listening to a mass advertising speech. Hiring the right influencers for your brand is surely the fastest way to get more customers and generate higher profit. Influencers can animate live streaming sessions on your WeChat mini program to increase your store’s visibility. They are experts in their field and promote their content to create buzz and increase sales. Influencers have their mini-programs to promote the products, but also an engaged community of loyal followers.

Nearly 60% of mini-programs users abroad are in Europe and Russia.Īs shown in the graph, WeChat mini-programs can mainly be categorized into 6 distinct groups: e-commerce (18%), utilities (15%), daily services (17%), food and restaurants (8%), games (7%) and social media (7%). From December 2019 to February 2020, the daily activity of mini programs has increased by 37%, and the number of mini programs has also increased by 19% compared to the data at the end of 2019. 67% of users use mini-programs more than 4 times a day.Īccording to a Jing Daily study, 64% of subscribers considered mini-programs more convenient, and 65.1% thought that WeChat mini-programs could partially replace the mobile native apps.įrom the overall data of the Mini Program during the epidemic, the number of active devices and active users of the mini-programs has achieved explosive growth in a short period of time. On average, a user opens mini-programs 4 times a day. In 2020, the number of mini-programs used per capita increased by 25% year-on-year, and the per capita transaction amount of mini-programs increased by 67%. In 2019, transactions via mini-programs exceeded €97 billion.

6 out of 10 WeChat users use mini-programs.Īccording to, in 2019, the total number of WeChat mini-programs available exceeded 2.3 million. In June 2020, there were 1.20 billion monthly active users. According to Tencent, WeChat mini-programs had 400 million active users per day in September 2020.

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